diff --git a/.github/workflows/pkgdown.yaml b/.github/workflows/pkgdown.yaml
index c5858ca..0fe5c6f 100644
--- a/.github/workflows/pkgdown.yaml
+++ b/.github/workflows/pkgdown.yaml
@@ -23,6 +23,7 @@ jobs:
       GITHUB_PAT: ${{ secrets.GITHUB_TOKEN }}
     permissions:
       contents: write
+      pages: write
     steps:
       - uses: actions/checkout@v4
 
@@ -41,6 +42,16 @@ jobs:
         run: pkgdown::build_site_github_pages(new_process = FALSE, install = FALSE)
         shell: Rscript {0}
 
+      - name: Enable GitHub Pages
+        if: github.event_name != 'pull_request'
+        run: |
+          gh api repos/${{ github.repository }}/pages \
+            --method POST --input - <<'EOF' || true
+          {"source":{"branch":"gh-pages","path":"/"}}
+          EOF
+        env:
+          GH_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+
       - name: Deploy to GitHub pages
         if: github.event_name != 'pull_request'
         uses: JamesIves/github-pages-deploy-action@v4.7.3