diff --git a/telemetry/glean/metrics.yaml b/telemetry/glean/metrics.yaml
index 2962c3c..529e851 100644
--- a/telemetry/glean/metrics.yaml
+++ b/telemetry/glean/metrics.yaml
@@ -20,6 +20,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   advertiser:
@@ -36,6 +37,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   id:
@@ -52,8 +54,9 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
-  
+
   taxonomy:
     type: string
     description: >
@@ -69,8 +72,9 @@ ad:
       - https://mozilla-hub.atlassian.net/browse/AE-1184
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=2017204
+    data_sensitivity: technical
     expires: never
-  
+
   categories:
     type: string_list
     description: >
@@ -86,6 +90,7 @@ ad:
       - https://mozilla-hub.atlassian.net/browse/AE-1184
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=2017204
+    data_sensitivity: interaction
     expires: never
 
   creative_id:
@@ -102,6 +107,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1977255
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1977255
+    data_sensitivity: interaction
     expires: never
 
   provider:
@@ -118,6 +124,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   product:
@@ -135,6 +142,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   format:
@@ -152,6 +160,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   country_code:
@@ -170,6 +179,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   region_code:
@@ -189,6 +199,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   flight_id:
@@ -206,6 +217,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   line_item_id:
@@ -223,6 +235,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1977255
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1977255
+    data_sensitivity: interaction
     expires: never
 
   internal_line_item_id:
@@ -239,6 +252,7 @@ ad:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1984127
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1984127
+    data_sensitivity: interaction
     expires: never
 
   flags:
@@ -249,7 +263,7 @@ ad:
     lifetime: application
     send_in_pings:
       - interaction
-      - request-stats    
+      - request-stats
     notification_emails:
       - ads-eng@mozilla.com
     bugs:
@@ -258,6 +272,7 @@ ad:
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=2017878
     expires: never
+    data_sensitivity: technical
     labels:
       - sample_feature
       - contextual_placement
@@ -280,6 +295,7 @@ ad_client:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   placement:
@@ -298,6 +314,7 @@ ad_client:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   position:
@@ -315,6 +332,7 @@ ad_client:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: interaction
     expires: never
 
   form_factor:
@@ -334,6 +352,7 @@ ad_client:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: technical
     expires: never
 
   os:
@@ -351,6 +370,7 @@ ad_client:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: technical
     expires: never
 
   country_code:
@@ -367,6 +387,7 @@ ad_client:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: interaction
     expires: never
 
   region_code:
@@ -384,6 +405,7 @@ ad_client:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: interaction
     expires: never
 
   dma_code:
@@ -404,6 +426,7 @@ ad_client:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: interaction
     expires: never
 
 technical_operations:
@@ -422,6 +445,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: technical
     expires: never
 
   firefox_version:
@@ -440,6 +464,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=2006440
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=2006440
+    data_sensitivity: technical
     expires: never
 
   served_timestamp:
@@ -460,6 +485,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: technical
     expires: never
 
   fetched_timestamp:
@@ -479,6 +505,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1900898
+    data_sensitivity: technical
     expires: never
 
   request_id:
@@ -498,6 +525,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
+    data_sensitivity: technical
     expires: never
 
   creative_id:
@@ -514,7 +542,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1968794
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1968794
-
+    data_sensitivity: technical
     expires: never
 
   report_reason:
@@ -531,7 +559,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1968794
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1968794
-
+    data_sensitivity: interaction
     expires: never
 
   count_requested:
@@ -549,6 +577,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
+    data_sensitivity: technical
     expires: never
 
   count_returned:
@@ -566,6 +595,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
+    data_sensitivity: technical
     expires: never
 
   count_filtered:
@@ -584,6 +614,7 @@ technical_operations:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
     data_reviews:
       - https://bugzilla.mozilla.org/show_bug.cgi?id=1928158
+    data_sensitivity: technical
     expires: never
 
 provider_request:
@@ -601,6 +632,7 @@ provider_request:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: technical
     expires: never
 
   count_requested:
@@ -618,6 +650,7 @@ provider_request:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: technical
     expires: never
 
   count_returned:
@@ -635,6 +668,7 @@ provider_request:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: technical
     expires: never
 
   ids_returned:
@@ -651,6 +685,7 @@ provider_request:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: technical
     expires: never
 
   request_timestamp:
@@ -667,6 +702,7 @@ provider_request:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: technical
     expires: never
 
   response_timestamp:
@@ -683,5 +719,5 @@ provider_request:
       - https://mozilla-hub.atlassian.net/browse/AE-1003
     data_reviews:
       - https://github.com/mozilla-services/mars-telemetry/pull/7
+    data_sensitivity: technical
     expires: never
-