diff --git a/.changeset/social-login-project-id.md b/.changeset/social-login-project-id.md
new file mode 100644
index 00000000..1f339ff5
--- /dev/null
+++ b/.changeset/social-login-project-id.md
@@ -0,0 +1,13 @@
+---
+'@reown/appkit-react-native': patch
+'@reown/appkit-bitcoin-react-native': patch
+'@reown/appkit-coinbase-react-native': patch
+'@reown/appkit-common-react-native': patch
+'@reown/appkit-core-react-native': patch
+'@reown/appkit-ethers-react-native': patch
+'@reown/appkit-solana-react-native': patch
+'@reown/appkit-ui-react-native': patch
+'@reown/appkit-wagmi-react-native': patch
+---
+
+fix(core): attribute social & email logins to the app's project id
diff --git a/packages/core/src/__tests__/utils/CoreHelperUtil.test.ts b/packages/core/src/__tests__/utils/CoreHelperUtil.test.ts
new file mode 100644
index 00000000..9895b92f
--- /dev/null
+++ b/packages/core/src/__tests__/utils/CoreHelperUtil.test.ts
@@ -0,0 +1,68 @@
+import type { SocialProvider } from '@reown/appkit-common-react-native';
+
+import { CoreHelperUtil } from '../../utils/CoreHelperUtil';
+import { OptionsController } from '../../controllers/OptionsController';
+
+const WEB_WALLET_URL = 'https://web-wallet.walletconnect.org';
+const WC_URI = 'wc:topic@2?relay-protocol=irn&symKey=key';
+const ENCODED_WC_URI = encodeURIComponent(WC_URI);
+
+describe('CoreHelperUtil', () => {
+  afterEach(() => {
+    OptionsController.setProjectId('');
+  });
+
+  describe('formatUniversalUrl', () => {
+    it('should add the encoded provider and project id for social login', () => {
+      OptionsController.setProjectId('test-project-id');
+      const { redirect, href } = CoreHelperUtil.formatUniversalUrl(
+        WEB_WALLET_URL,
+        WC_URI,
+        'google'
+      );
+      expect(redirect).toBe(
+        `${WEB_WALLET_URL}/wc?uri=${ENCODED_WC_URI}&provider=google&projectId=test-project-id`
+      );
+      expect(href).toBe(`${WEB_WALLET_URL}/`);
+    });
+
+    it('should encode special characters in the provider and project id', () => {
+      OptionsController.setProjectId('proj+id=1&x');
+      const { redirect } = CoreHelperUtil.formatUniversalUrl(
+        WEB_WALLET_URL,
+        WC_URI,
+        'email+test' as SocialProvider
+      );
+      expect(redirect).toBe(
+        `${WEB_WALLET_URL}/wc?uri=${ENCODED_WC_URI}&provider=email%2Btest&projectId=proj%2Bid%3D1%26x`
+      );
+    });
+
+    it('should omit the project id when it is blank', () => {
+      OptionsController.setProjectId('  ');
+      const { redirect } = CoreHelperUtil.formatUniversalUrl(WEB_WALLET_URL, WC_URI, 'email');
+      expect(redirect).toBe(`${WEB_WALLET_URL}/wc?uri=${ENCODED_WC_URI}&provider=email`);
+    });
+
+    it('should not add the project id without a provider', () => {
+      OptionsController.setProjectId('test-project-id');
+      const { redirect } = CoreHelperUtil.formatUniversalUrl('https://wallet.example.com', WC_URI);
+      expect(redirect).toBe(`https://wallet.example.com/wc?uri=${ENCODED_WC_URI}`);
+    });
+  });
+
+  describe('formatNativeUrl', () => {
+    it('should not add the project id to a native deep link', () => {
+      OptionsController.setProjectId('test-project-id');
+      const { redirect, href } = CoreHelperUtil.formatNativeUrl('wallet://', WC_URI);
+      expect(redirect).toBe(`wallet://wc?uri=${ENCODED_WC_URI}`);
+      expect(href).toBe('wallet://');
+    });
+
+    it('should not add the project id to a universal deep link', () => {
+      OptionsController.setProjectId('test-project-id');
+      const { redirect } = CoreHelperUtil.formatNativeUrl('https://wallet.example.com', WC_URI);
+      expect(redirect).toBe(`https://wallet.example.com/wc?uri=${ENCODED_WC_URI}`);
+    });
+  });
+});
diff --git a/packages/core/src/utils/CoreHelperUtil.ts b/packages/core/src/utils/CoreHelperUtil.ts
index f6bdd7fb..9d721d7a 100644
--- a/packages/core/src/utils/CoreHelperUtil.ts
+++ b/packages/core/src/utils/CoreHelperUtil.ts
@@ -144,11 +144,18 @@ export const CoreHelperUtil = {
       safeAppUrl = `${safeAppUrl}/`;
     }
     const encodedWcUrl = encodeURIComponent(wcUri);
+    let redirect = `${safeAppUrl}wc?uri=${encodedWcUrl}`;
+
+    if (provider) {
+      redirect = `${redirect}&provider=${encodeURIComponent(provider)}`;
+      const projectId = OptionsController.state.projectId.trim();
+      if (projectId) {
+        redirect = `${redirect}&projectId=${encodeURIComponent(projectId)}`;
+      }
+    }
 
     return {
-      redirect: provider
-        ? `${safeAppUrl}wc?uri=${encodedWcUrl}&provider=${provider}`
-        : `${safeAppUrl}wc?uri=${encodedWcUrl}`,
+      redirect,
       href: safeAppUrl
     };
   },