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Markov Chain User Behavior Simulation and Recommendation System

Overview

This project implements a discrete-time Markov chain to model user behavior in a content consumption platform. It simulates user transitions between engagement states and analyzes both empirical and theoretical behavior using probability theory and linear algebra.

The system includes:

  • Monte Carlo simulation of user sessions
  • Transition-based recommendation system
  • Greedy and stochastic recommendation strategies
  • Graph-based visualization of state transitions
  • Mathematical analysis using eigenvalues and stationary distributions

Markov Chain Model

The system is modeled as a Markov chain in which each state represents a level of user engagement:

  • Watching
  • Browsing
  • Disengaged
  • Engaged
  • Off_platform (absorbing state)

State transitions are governed by a stochastic matrix ( P ), where:

[ P_{ij} = P(X_{t+1} = j \mid X_t = i) ]

Each row of the matrix sums to 1:

[ \sum_j P_{ij} = 1 ]


Mathematical Foundation

Stationary Distribution

The long-term behavior of the system is described by the stationary distribution:

[ \pi P = \pi ]

Where:

  • ( \pi ) is the stationary distribution
  • ( \pi ) is an eigenvector of ( P^T )
  • The corresponding eigenvalue is 1

This distribution represents the equilibrium state of user behavior over time.


Features

Simulation

  • Simulates 1,000 user sessions using Monte Carlo sampling
  • Each session follows transition probabilities defined by the Markov chain

Analytics

  • State frequency distribution
  • Session length statistics
  • Drop-off analysis
  • Transition frequency matrix

Recommendation System

  • Greedy recommendation based on highest-probability next state
  • Stochastic recommendation based on probabilistic sampling

Most Likely Path

  • Deterministic path generation using highest-probability transitions

Visualization

  • Full Markov chain graph
  • Most likely user journey visualization

Mathematical Analysis

  • Stationary distribution computed via eigen decomposition
  • Validation of stochastic matrix properties

Project Structure

├── main.py ├── states.py ├── transitions.py ├── simulation.py ├── analytics.py ├── recommendation.py ├── visualization.py ├── requirements.txt └── README.md


Example Use Cases

This project can be applied to:

  • Content recommendation systems
  • User engagement modeling
  • Session abandonment prediction
  • Behavioral analysis in digital platforms

Conclusion

This project demonstrates how Markov chains can be used to model user behavior, simulate realistic sessions, and generate recommendations based on probabilistic transitions. It combines mathematical theory (eigenvalues and stationary distributions) with practical implementation and visualization.


Keywords

Markov Chains, Stochastic Processes, Linear Algebra, Eigenvalues, Eigenvectors, Probability Theory, Recommendation Systems, User Behavior Modeling, Monte Carlo Simulation, Graph Theory


Author

Bethlehem Negussie

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