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Use the brand tagline on the welcome screen - #42

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Oct 4, 2026
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The welcome screen's subtitle was "Design, simulate, and build circuits beautifully.", the kind of adjective the brand guide asks copy to avoid (show the thing happening instead of using adjectives). It now says the brand kit's tagline, "Wire it. Run it. See it work.", already on the LinkedIn cover and the launch page.

Not the handbook's recommended "The AI writes the circuit. The bench runs it.": the web build has no assistant for now (pro#4), so the welcome screen would promise something it doesn't have. The tagline decision (handbook D12) stays open; this is a one-line string to change if you pick another.

🤖 Generated with Claude Code

"Design, simulate, and build circuits beautifully." is the kind of
adjective the brand guide asks copy to do without ("show the thing
happening instead of using adjectives"). The welcome screen now says
the brand kit's tagline, "Wire it. Run it. See it work.", which is
already on the LinkedIn cover and the launch page.

Not the handbook's recommended "The AI writes the circuit. The bench
runs it.": the web build has no assistant for now, so it would promise
the welcome screen something it doesn't have. The tagline decision
itself (D12) stays open.

Co-Authored-By: Claude Opus 5.5 (1M context) <noreply@anthropic.com>
burhankhanzada added a commit that referenced this pull request Oct 4, 2026
**Merge after #42 (tagline) and #43 (brand fonts):** this changelog
describes both.

v0.1.1 was drafted but never published, so **0.1.2 is the first release
anyone installs**.

- `pubspec.yaml` → `0.1.2+102` (the release workflow's major·10000 +
minor·100 + patch). It's also the version the web app reports, and the
Release Notes tab shows that version's changelog section.
- `CHANGELOG.md`: `[Unreleased]` becomes **`[0.1.2] - 2026-10-04`**,
adding what merged since v0.1.1 in the user's words:
- **Added:** the Pico W (it was missing), mouse pan, ⌘/ comments,
release notes, the macOS Window menu.
- **Changed:** the brand look and type, the simpler welcome screen, the
empty editor, no sign-in UI where there is no sign-in.
- **Fixed:** a new project starts clean, sketch colouring, Help ▸
Welcome, ⌘W, pane edges.
- Cloud projects are now described as in the hosted *desktop* builds,
since the web app leaves accounts out (pro#4).
  - No Arduino trademark in the new lines.
- `release_notes_test.dart` now asks for `pubspec.yaml`'s version and
requires its own section, so a version bump without one fails. It used
to ask for `0.0.0` and fall back to `[Unreleased]`. Checked: bumping to
0.1.3 without a section fails with *CHANGELOG.md needs a "## [0.1.3] -
<date>" section*.

**After this merges:** tag `v0.1.2` on `main` to build and draft the
release for all three platforms, then publish the draft. The unpublished
v0.1.1 draft can be deleted.

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-authored-by: Claude Opus 5.5 (1M context) <noreply@anthropic.com>
@burhankhanzada
burhankhanzada merged commit e69934b into main Oct 4, 2026
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@burhankhanzada
burhankhanzada deleted the copy/brand-tagline branch October 4, 2026 20:56
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