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Analyse ad spend across Google, Meta and any other ad platform from any data source. Three-tier framework, seven scenario playbooks, industry benchmarks, reporting templates, and statistical rigour built in. Platform-agnostic and no integrations required.
Landing page and integration files for the Ad Spend Cash Flow Calculator GPT. Forecast ecommerce ad spend timing, payout lag, inventory pressure, and cash gaps before scaling.
Power BI analysis of 104 weeks of ad spend across 5 channels, testing whether promotional weeks actually earn their budget. Baseline weeks take 80% of spend and bring in 93% of revenue. It also tests whether promotions pay off a week or two later, and they don't. Built with Power Query (M) and DAX.