Vanguard CX Analytics Team Project, analyzing an A/B test to evaluate a new UI design's impact on client behavior and process completion rates. The analysis involved EDA, hypothesis testing, and performance metrics, revealing areas for optimization and providing recommendations for future experiments to enhance user experience.
python ui-design jupyter statistical-analysis business-intelligence ab-testing data-exploration data-cleaning hypothesis-testing customer-experience tableau-dashboards ui-optimization client-behavior
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Updated
Nov 29, 2024 - Python