data-driven-strategy

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Vridhi-Wadhawan / product-segmentation-affinity-analysis

Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.

python jupyter-notebook customer-insights data-analysis market-segmentation business-analytics customer-segmentation marketing-analytics product-strategy product-segmentation pricing-strategy consumer-behavior strategic-analytics data-driven-strategy consulting-analytics persona-modeling decision-analytics analytics-case-study

Updated Feb 23, 2026
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AnbarTop / Strategic-Market-Analysis-for-International-Expansion-Part-II-

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Part II: Unsupervised machine learning in R to cluster and identify candidate countries for international expansion, using PCA, K-Means, and DBSCAN.

r clustering tidyverse market-segmentation optics k-means unsupervised-learning principal-component-analysis dbscan business-analytics market-analysis data-driven-strategy

Updated Aug 24, 2025
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