offer-analytics

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chekitha-s / Data-Brew--Brewing-Success-with-Starbucks-Customer-Data

This project segments Starbucks customers using transaction and offer data. Through preprocessing, feature engineering, and clustering (K-Means), it identifies distinct customer groups, providing insights to personalize marketing, improve engagement, and boost customer retention.

r svm glmnet segmentation caret starbucks offer-analytics propensity-modeling

Updated Aug 17, 2025
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