Or Eduardo, or Nestor

11+ years across product, marketing, data, and IT.
Building and helping create experiences and thoughtful products.
Combining Data, Marketing, Design and Development worlds.

Website  ·  LinkedIn  ·  X  ·  Telegram  ·  contact@xetnos.com

Bogotá, Colombia (GMT-5) · Open to relocate

• Developing strategic solutions as Senior Product Manager, Marketing & Operations at TAP CS
• Executing strategies in Marketing as a Marketing Specialist at Paktolus

Active client work

• edwardbeiner.com — 1M USD ARR — Marketing, Design, Research & Data + IT Ops
• bolttech.io — 2B USD Valuation — Marketing, Design, Data & Research
• sothebysmotorsport.com — 30M USD Sales — Marketing + PM + IT Ops

Selected client work (via TAP CS)

• David R. Custin & Associates: political & public-sector campaigns, Florida. Email & digital marketing, social ads, product integrations, and dev/marketing team coordination.
• FIU, Gordon Institute: statewide executive cybersecurity training. Awareness campaign, course materials, and communications.
• Teaching Digital Natives: district-level education. Content, creative, and communications.
• Midwestern Auto Group (now The Wyler Collection): luxury automotive group, 500M USD acquisition in 2026. Email marketing, product integrations, and APIs.
• duPont REGISTRY Group: luxury automotive marketplace. Email marketing, communications, and integrations.

• Grew from Technical Support to Product Analyst to Product Manager at Bootic, later Bolder (2021 to 2024). Personally worked on 300+ storefronts on a platform serving 1,000+ at 99.9% uptime, with LATAM payment and logistics integrations (Flow, Webpay / Transbank, Khipu, MercadoLibre, PedidosYa).
• UX Analyst at Condor, a digital marketing agency in Miami (2020 to 2021)
• QA Specialist, Reviewer & Transcriber at TranscribeMe (2016 to 2019)
• Analyst at Humanatic (2014 to 2017)
• Back Office Executive at Octomid VGT8, on the Telefónica account (2014 to 2016)

Product & Management: roadmapping, discovery, prioritization, A/B testing, market research, operations and revenue ops, journey mapping, OKRs, Agile / Kanban.

Marketing & Data: email & lifecycle marketing, deliverability, segmentation, SEO, performance marketing; Klaviyo, HubSpot, SendGrid, Brevo; GA4, Looker; SQL / PostgreSQL, Python.

Technical: React, Vue, Astro, JavaScript / TypeScript, HTML / CSS / Tailwind; WordPress, Shopify, Liquid; AWS, Git, REST APIs & integrations; QA, accessibility, i18n.

AI & Tools: AI-first workflow with Claude, Claude Code, OpenAI, Gemini, and NotebookLLM; n8n, Zapier, Make; Figma, Adobe Suite, Canva; Jira, Notion, Trello. And Excel of course.

Languages: English (C2, EF SET certified), Spanish (Native).

BSc, Mechanical Engineering, Universidad Central de Venezuela. Data Analysis with Python (FreeCodeCamp), Inside LVMH, Google (GA4, Ads) and HubSpot certifications.

📊 Explore my Data Stories →

Feel free to reach out.